As part of my blogiversary week celebration, I thought I’d share a little behind the scenes of The Weekend Homemaker. My day job partly involves marketing analytics, so geeky things like statistics peek my curiosity. One of the main things I’ve enjoyed about maintaining a blog are tracking what drives traffic. Plus, I love when other bloggers post about the business/marketing side of their blog. It’s like getting a glimpse of what’s behind the curtain. If you are a new blogger or have thought about blogging, I hope you find this information useful.
I don’t look at my Google Analytics that often. On a day-to-day basis, I typically just reference my site stats through WordPress. However, every month, I check google analytics to see what the numbers show. I believe in the power of analytics as it can tell you a lot about your site, such as where your traffic is coming from and what types of posts drive the most traffic. Looking back over the last year at my top 10 posts, I see a few common themes such as image heavy posts with a tutorial or posts that answer a question.
Top 10 Posts of the last year
This posts continues to be my top source of traffic, providing 100’s of visitors a day (this may sound big or small depending on the size of your blog) via organic searches on Google. In this post, I answer questions that people have asked me about Pinterest as well as offer Pinterest invitations. Pinterest is fast becoming the hottest social media site in the history of the internet. There are a lot of people with a lot of questions. If you can help answer those questions, you’ll create value and therefore improve your own traffic.
This just happened to be a timely post as I posted it right after the movie Tangled came out on DVD. In addition, with the explosion of Pinterest in the last year, it received a lot of traffic from repins and has been featured on a few craft blogs.
Our home office makeover (did I mention it’s going to be featured in Better Homes and Garden?!) got a lot of love thanks to being featured on several blogs such as LifeHacker, Apartment Therapy, Cottage and Vine, The DIY Showoff, and Better After.
Another Pinterest post has been a big source of traffic. Nothing like jumping on the bandwagon of one of the fastest growing social media sites in history, eh. Actually, at the time I wrote these posts, I didn’t know what a big deal Pinterest was becoming. I just knew that I really loved it and wanted to share this cool site I found with others.
I owe this one to the power of Nutella…and Pinterest. This has been repinned a number of times, I think because #1 everyone loves Nutella and #2 it only has 2 ingredients (3, if you add powdered sugar).
This was one of my favorite posts because I had been wanting to tackle this project for a long time and I just loved the fabric my friend Christy chose. I was so proud, I linked the doo-doo out of this post to a lot of blog parties..like overkill. So, if you’ve seen this a dozen times and roll your eyes, I’ll understand.
I created this fairy garden for the first Pinterest Challenge hosted by Young House Love and Bower Power. The fact that I was linked up to one of Young House Love’s link parties was a big source of traffic as was the fact that this has been shared on Pinterest a number of times.
My very first room makeover and my first big feature, this was shared on Ohdeedoh.
Same as the upholstered headboard, I linked this to a lot of blog parties.
Top 10 Referrers
I want to say a big, fat THANK YOU to any and everyone who has ever mentioned my site, posted a link, featured a project, left a comment, thought a happy thought, said a prayer, or just smiled in reference to my site. You all make up a wonderful uplifting community.
As for the top referrers to my site in the past years,
#5 The Nester
#7 Better After